Friday, August 10, 2012

If You're Not at the Table, You're On the Menu


If you not at the table, you’re on the menu.

During a recent strategic planning session, the Women In Trucking Association board of directors directed Ellen Voie, President and CEO, to work toward the goal of being THE industry resource for carriers, suppliers and professional drivers. This desired outcome can only be realized by building relationships and developing a level of trust with legislators, regulators and carrier executives.

Developing relationships involves trust. According to Inc. Magazine, “relationships are the fuel that feeds the success of your business.” Building relationships takes time, and the partnership must benefit all parties involved. The goal is to focus on what you can provide to your network, not what you will receive from the exchange.

Women In Trucking Association has had the privilege of building relationships with influential men and women in the trucking industry. We have developed a level of trust with regulators who see our association as a resource. We are often contacted for our opinion or to provide insight into an industry issue, which gives us the opportunity to direct the department or legislator to the right resource.

As a resource, we are contacted first for our insight. If we want to promote our cause we have the opportunity, but in many cases we do not adopt a stance or promote a cause.

For example, during a meeting with the Department of Justice and the Vice President’s office regarding harassment against women, the issue of human trafficking was raised. We directed them to Truckers Against Trafficking, which is now working with Vice President Biden’s office to stop human trafficking. We will continue to work on our relationship to advance our issues regarding harassment against women in the trucking industry.

Whether you agree with the regulations that affect you as a driver or carrier is not the issue. The value is in being asked for input when these decisions are being made. Remember, if you’re not at the table, you’re on the menu. Having a voice in the process is the goal. The outcome might not always reflect your ideal, but perhaps it could have resulted in more burdensome regulation.

Since Women In Trucking Association represents both drivers and carriers, we abstain from issues that divide our members. We will not take a stand on EOBRs or hours of service issues, as these are better left to the organizations that represent specific populations such as OOIDA (for drivers) and the American Trucking Associations, Inc. (for carriers) and the National Association for Small Trucking Companies (NASTC) for smaller carriers.

Our goal is to be a resource and to have a seat at the table (and stay off the menu) when discussions about the trucking industry occur, and especially when the issues affect women.

The Women In Trucking Association has been invited to the US Department of Transportation’s office numerous times to help Secretary of Transportation Ray LaHood and his staff better understand the issues that concern our members.

We have talked about the value of a toll free crisis line for all drivers who might need assistance on the road. We have asked for the department’s help in working toward a certification process for driver trainers and we are working on how we can recognize professional driving as a skilled trade. We discuss ways to ensure the safety of women who deliver freight and how their work environment can be less threatening.
 
These are all issues that we can agree on. These are not political and do not divide our members. We have made progress and as a young organization (five years old!), we are still working on the momentum we need to move these initiatives forward.

In order to keep our seat at the table, we must continue to provide input and develop a level of trust with the Department of Transportation, the National Transportation Safety Board and our elected officials who oversee the transportation industry.

We can’t do this alone. We need your help. The more members we represent, the louder our voice will be at the table. The greater our numbers, the more power we bring to Washington, DC. Your support is valuable and by becoming a member of Women In Trucking Association, you can have a small part in moving our message forward.

We are often asked for input from our members, so we reach out to you for your opinion and to understand your needs. We represent our members and the greater our numbers, the louder our voice.
Remember the famous (anonymous) quote, “If you aren’t at the table, you’re on the menu.” Women In Trucking Association seeks a seat at the table. We hope you’ll join us.
 

Ellen Voie CAE, President/CEO
P O Box 400 Plover, WI 54467-0400
888-464-9482 920-312-1350 Direct

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